Available on demand | January 22, 2026 | 1 Hour | 1 CPE
In the world of marketing, having a “brand” is most commonly associated with “customer brand,” that is, what garners public trust, establishes your organization’s reputation, and elevates the value of your programs and services. This is less applicable for government agencies, since they almost always are providing services that customers (i.e., residents) only get through them.
Having an “employer brand,” on the other hand, is about the internal value of your agency and what it communicates to current and prospective employees. In competing with the private sector for new employees, an agency’s employer brand can influence a candidate’s decision to enter public service. A recent study by LinkedIn found that 75% of job seekers considered an organization’s reputation – brand – even before applying for a position there.
We’ll Discuss:
Accreditation:
Participants can earn 1 CPE credit in Business Management & Organization.*
* To receive CPE credit you must arrive on time and participate in the surveys throughout the webinar. Certificates will be e-mailed to registrants. In accordance with the standards of the National Registry of CPE Sponsors, 50 minutes equals 1 CPE. By providing your contact information to us, you agree: (i) to receive promotional and/or news alerts from Federal News Network and our third party partners, (ii) that we may share your information with our third party partners who provide products and services that may be of interest to you and (iii) that you are not located within the European Economic Area.
What is CART?
CART (communication access realtime translation) provides instant accessibility for all participants by delivering the spoken word as a realtime stream of text.
CART Captioner Professional Certifications
Our CART services are provided by Home Team Captions. All of our CART captioners hold, at minimum, the CCP (Certified CART Provider) certification, or higher, from NCRA (National Court Reporters Association.)
To view the CART feed for this webinar: Register for this webinar, login from the link provided, and click on the CART Tab and click the link to begin using CART.
Featured Speakers:
Director of Recruitment Policy & Outreach
Programs, U.S. Office of Personnel Mgmt.
