Available on Demand | August 6, 2025 | 1 Hour | 1 CPE

Gen Z is transforming the workforce with fresh perspectives, a blend of technical and interpersonal skills, and evolving expectations around work and purpose. As this generation begins to explore career paths, federal agencies have a powerful opportunity to attract emerging talent to public service. But in an increasingly competitive hiring landscape, building authentic connections with Gen Z requires more than just job postings — it calls for intentional branding, targeted outreach, and a deep understanding of what matters most to this new wave of professionals.

Join us to explore how the U.S. Coast Guard is leading the way in engaging Gen Z through innovative strategies and digital platforms like Handshake. You’ll gain insights into what drives this generation’s career decisions and learn how to translate those insights into actionable recruitment strategies.

We’ll Discuss:

  • Understand Gen Z’s motivations, values, and expectations around careers in the federal sector
  • Explore the U.S. Coast Guard’s approach to outreach and brand-building on platforms like Handshake
  • Identify practical tactics to attract and engage early talent in today’s competitive landscape
  • Apply key lessons to enhance your agency’s federal recruitment strategy for Gen Z

Accreditation:

Participants can earn 1 CPE credit in Business Management & Organization.*

* To receive CPE credit you must arrive on time and participate in the surveys throughout the webinar. Certificates will be e-mailed to registrants. In accordance with the standards of the National Registry of CPE Sponsors, 50 minutes equals 1 CPE. By providing your contact information to us, you agree: (i) to receive promotional and/or news alerts from Federal News Network and our third party partners, (ii) that we may share your information with our third party partners who provide products and services that may be of interest to you and (iii) that you are not located within the European Economic Area.

What is CART?

CART (communication access realtime translation) provides instant accessibility for all participants by delivering the spoken word as a realtime stream of text.

  • CART feed can be viewed on desktop, laptop, tablet or Smartphone.
  • After opening CART link, resize and move the text box anywhere on the screen.
  • Click the tabs at the top of the text box and choose your font, font size, font color and background color.
  • Click the Transcript tab at the top of the text box at any time to view event transcript.
  • Close transcript to return to live CART.

CART Captioner Professional Certifications

Our CART services are provided by Home Team Captions. All of our CART captioners hold, at minimum, the CCP (Certified CART Provider) certification, or higher, from NCRA (National Court Reporters Association.)

To view the CART feed for this webinar: Register for this webinar, login from the link provided, and click on the CART Tab and click the link to begin using CART.

Featured Speakers:

Dr. Eugenia Gardner, Outreach & Marketing Specialist, College Student Pre-Commissioning Initiative Engagement, U.S. Coast Guard

Dr. Eugenia Gardner
Outreach & Marketing Specialist,
College Student Pre-Commissioning
Initiative Engagement, U.S. Coast Guard
Colin MacInnes, Chief of Marketing, U.S. Coast Guard

Colin MacInnes
Chief of Marketing,
U.S. Coast Guard
Katie Mooney Slosberg, Federal Accounts Director, Handshake

Katie Mooney Slosberg
Federal Accounts Director,
Handshake
John Breeden II, Moderator & Contributing Editor, FedInsider

John Breeden II
Contributing Editor,
FedInsider

FI-Handshake-CPS-Logos

REGISTER TODAY!