From AI Investment to Mission Impact: Measuring What Matters

Tuesday, October 27, 2026 | 2:00PM EST | 1 Hour | 1 CPE AI investment is exploding, but most agencies struggle to prove they are delivering measurable business outcomes. Administrators are frustrated with technical metrics that do not translate into terms that describe customer-facing improvements. Quantifying the benefits and return on investment (ROI) is so difficult because agencies often [...]